"{#successful_large_company} is using {#trendy_new_product} – we need to try it."
When you see successful companies using a new tool, it's easy to assume you're missing out on something. But don't sign up for that free trial just yet.
A few years ago chatbots were "the next big thing". Most of the leading B2B SaaS companies jumped on board, integrating tools like Drift and Intercom into their sales and support processes, with promising results.
Many early-stage startups took note and soon followed. They spent days building out complex automated response pathways. There was just one problem: the startups didn't have enough users to make the tools worthwhile.
The chat bots were a fantastic time and money-saver for larger companies. But early-stage startups should be talking with users, not avoiding them. They would have been better off spending that time jumping on calls and speaking with users and customers directly.
Treat time like gold
Your time is extremely valuable. As a founder of an early-stage startup, it's in very short supply. Every shiny new software product you try, even those with tempting free trials, eats into your valuable time.
Should you avoid new software? Absolutely not. But value your time and spend it wisely. Don't be swayed by the latest fad; choose tools that will solve the problems you're actually facing.
